The Marketing Wizards at Hy-Vee
Here in Rochester, we shop at a grocery store called Hy-Vee occaisionally. They have some geniuses working for them. Usually the generic stuff is close to the original, so I had to give this a try. Just for the name even, and it was just $0.97

Coming soon, does Panburger Partner = Hamburger Helper?
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I see you are eating like a bachelor while the wife is out of town…