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Plain Text Emails, Please

This might be the most “get off my lawn” blog post I could possibly write, but here goes.

I just wanted to say thank you to all the newsletter operators out there who take the time to format their newsletters for plain text in addition to HTML.

I get why everyone is doing newsletters now instead of blogs. The need to drive engagement and track impressions, and analytics and so on and so forth.

But please… think of all your users and customers. Some of us prefer plain text, and more might use it if it were an option. Plain text strips away the distraction and the fluff and lets me just read…

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