Archive for the ‘Technology’ Category.

Digital Hub

iPhoto, iMovie, iTunes, iDVD

Apple created the digital hub space…

What have they learned? We want to use our music from iTunes, our Photos in iMovie, etc.

(multiple lines connecting the icons)

All new versions that are totally integrated…

“Apple’s Digital hub to be what MS Office is for Productivity” (close to a direct quote)

Today, iPhoto 2
1. Integrated with iTunes
2. One-click Enhance (“works amazingly well”)
3. Retouch brush
4. Archive to CD and DVD (thank you steve!)

Demoing it now (admittedly hard to see on the stream, maybe I’ll try upping my connection speed in Quicktime)

How do you make a slideshow on iDVD now? Click the iDVD button in iPhoto 2!

Going over 1-click enhance, looks pretty good.

Now going over retouch brush. Looks even cooler than 1-click enhance.

Removing various scrapes from children’s faces, and hairs in front of faces.

X only from here on out

Speed bumps and new products X only from here on out.

Presumably they will hang on to one model for those dang Quark users…

Final Cut Pro

#1 Pro video in the world..

New product, Final Cut Express

FCP minus a few features

Phil is on stage…. demoing

Looks just like FCP… still color correction

“Edit like a Pro” for $299

Pretty good price if you ask me. Adobe is going to be pissed. Why would you buy Premiere any more?

Mac OS X

5 million Mac OS X users…

Going over various Apps, Nascar (w/ force feedback), Quickbooks, Virtual PC 6

Some dude on stage talking about new version of ProTools for Mac OS X

wish I knew how to use ProTools

iPod #1 mp3 player in US and Japan

42% market share in Japan

First new item…

Burton jacket, which was previously available as a Minidisc implementation, cool sleeve controls (uses some sort of new fabric tech)

$499

.mac

Various components of .mac

They now have 250k paying .mac customers, of which I am one.

iCal and iSync

Just talking about the updates…

iCal is much faster.. after the update, as is iSync